Fairtrade man

Fairtrade fortnight starts next week. One man (we’ll call him Ben) is going to be Fairtrade man for the fortnight by only eating Fairtrade food and only wearing fairtrade bananas on his head. He has a Myspace page and accompanying blog.

It seems to me that Fairtrade rice is the product that will make this possible as there are not, as far as I am aware, Fairtrade breads or other complex carbohydrates (phrase from my days as a sportsperson). He will do quite well for snacks though.

Various people have interviewed him about it, including New Consumer and Soul Survivor. This is the Tear Fund press release page about what he is doing.

Ben recognises, wisely, that ethical shopping on its own is not the answer to all the world’s problems. But it is a good start and by doing what he is doing awareness will be raised and the issues discussed.