Holiday photograph 3: Deck chair hire in Torbay

You can always tell a rubbish photographer by the fact that the shadow of their head appears in the lower half of the photograph.

This inspirational picture shows an innovative moneymaking initiative by Torbay Council, who have realised that you can hire out uncanvased deckchairs for 90p per half day. Many tourists are content to bring their own canvas, saving themselves some money and meaning that everyone gets to have a deckchair fabric pattern they are comfortable with.

Tourists who do not bore easily are allowed to sit in the same deckchair for up to a week. The charge for this is £4.90. Wisely the council have kept this weekly charge below the ever-important £5 barrier. No-one in their right mind pays over £5 to sit in the same old deckchair for seven consecutive days.

A drain is provided next to each deckchair for safe disposal of teapot dregs. The hexagonal paving is of no particular relevance.