Howies takeover

Howies is a company making “Environmentally conscious casual clothing and sportswear designed for bikers, skateboarders and snowboarders“. They’ve recently announced that they are being taken over by Timberland, who make boots and things.

Joe (who runs the Freedom Clothing Project who did some of the Greenbelt t-shirts this year among other things) isn’t impressed:

Next time you walk down the high street wearing your ethical ‘I spend £35 on a t-shirt’ t-shirt, munching your ethical Fruit ‘n’ Nut, and wafting unsuspecting passers-by with the smell of your Community Traded Strawberry Cheesecake face cream, ask yourself who benefited from the radicalness being surgically removed from your radical product.