Transporting groceries by bicycle

In this day and age it is right that those who are able should travel to the supermarket by bicycle when they can. I find though that when I do so I often encounter problems transporting groceries, especially if they are delicate or malleable. My bread, as the jottings above indicate, often ends up rucksack shaped at the end of the trip which means that the bread burns in the toaster as it is misshapen into untoasterly forms.

I think that I need some better means to carry delicate groceries by bicycle. Perhaps some panniers, though most panniers that I have seen look a bit small and still liable to crush bread. I could attach a large plastic box onto the rear rack, but that would look a bit unstylish and clash with the sleek lines of my bicycle.

In the old days bicycles had baskets, but these are now frowned upon in areas such as South East Essex. I think some more innovative solutions are called for, hence the drawing of the bread-carrying hat above.

How do you get your bread home?